Two operations — holding and crossing — produce four states in one mandatory order. The same pattern runs through stars, cells, teams, and the genetic code. Once you can read the map, you know where you are — and what the situation requires.
How Change Moves — and How to Move With It
Two operations — holding and crossing — produce four states in one mandatory order. The same pattern runs through stars, cells, teams, and the genetic code. Once you can read the map, you know where you are — and what the situation requires.
How Change Moves — and How to Move With It
A symbol built in layers. Each layer adds a dimension to the map of change.
The Code is a map. These tools help you use it — to find where you are, what the moment requires, and where the pattern appears in nature.
Map your team against the sixteen challenges. Discover where each person naturally belongs in the cycle — and where the gaps are.
Answer a few questions about where you are right now. The finder identifies which of the sixteen challenges your situation is asking you to face.
The same sixteen steps mapped across 24 systems — from stars to cells to soils. See the evidence that the pattern is not a metaphor.
Every person has a natural orientation — phases of the change cycle where they are energised, effective, and in their element. Twenty questions reveal yours.
Answer on instinct. There are no right answers — only accurate ones.
Your name will appear in the constellation.
I have always been drawn to the edge — the place where what exists gives way to what could exist next.
I spent my career inside some of the most intense change environments I could find. At Nokia during the smartphone revolution, I watched a world-changing company navigate transformation in real time. At KPN, I experienced the challenge of innovating inside a large incumbent. Then I co-founded Layar, the world's first mobile augmented reality browser — a product that was genuinely ahead of its moment.
Across all of those experiences, a pattern kept showing itself. Change was not random. It moved in a cycle — through distinct phases, each with its own character and its own kind of work. Once I could see that cycle clearly, I started to understand why some transitions succeeded and others stalled. The pattern was always the same. What mattered was knowing where you were in it.
I spent the next fifteen years testing and refining that pattern — coaching founding teams, facilitating transformation programmes, and building practical tools like the TEAMDRIVER methodology and the Team Journey Canvas. The framework held, across industries, cultures, and scales.
Riding Change is the map I wish I'd had from the beginning. I wrote it so you don't have to discover the pattern the hard way.
Four stories — a restaurant, a startup, a shamanic initiation, and the smartphone revolution — that show the pattern in motion.
Get notified at launchThe terms used in Riding Change and across this site.