Every change follows a pattern. Four realms, sixteen challenges, four threshold events. Once you can read the map, you know where you are — and what the situation requires.
How Change Moves — and How to Move With It
Every change follows a pattern. Four realms, sixteen challenges, four threshold events. Once you can read the map, you know where you are — and what the situation requires.
How Change Moves — and How to Move With It
A symbol built in layers. Each layer adds a dimension to the map of change.
Every person has a natural orientation — phases of the change cycle where they are energised, effective, and in their element. Twenty questions reveal yours.
Answer on instinct. There are no right answers — only accurate ones.
Your name will appear in the constellation.
I have always been drawn to the edge — the place where what exists gives way to what could exist next.
I spent my career inside some of the most intense change environments I could find. At Nokia during the smartphone revolution, I watched a world-changing company navigate transformation in real time. At KPN, I experienced the challenge of innovating inside a large incumbent. Then I co-founded Layar, the world's first mobile augmented reality browser — a product that was genuinely ahead of its moment.
Across all of those experiences, a pattern kept showing itself. Change was not random. It moved in a cycle — through distinct phases, each with its own character and its own kind of work. Once I could see that cycle clearly, I started to understand why some transitions succeeded and others stalled. The pattern was always the same. What mattered was knowing where you were in it.
I spent the next fifteen years testing and refining that pattern — coaching founding teams, facilitating transformation programmes, and building practical tools like the TEAMDRIVER methodology and the Team Journey Canvas. The framework held, across industries, cultures, and scales.
Riding Change is the map I wish I'd had from the beginning. I wrote it so you don't have to discover the pattern the hard way.
Four stories — a restaurant, a startup, a shamanic initiation, and the smartphone revolution — that show the pattern in motion.
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